Prototyping is the transition from talking about it, to doing just enough of it to see where it takes our ideas. Not until we build a semblance of our solution can we test to see if our ideas stick. Prototyping drives the feedback loop and becomes the launch point for ideas we want to invest in. Where does prototyping fit? In Design Thinking, we progress through: Empathy to understand our users...
From Design Thinking to Design Doing with Prototyping
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